Greetings from hopes.drums.moves

Screen shot 2014-10-27 at 11.25.35

Thanks to the Wiki Man, Rory Sutherland, for alerting us to, a great new concept in location finding. They’ve divided the world into 3m squares — 57 trillion of them, maybe Heinz should be talking to them about some kind of sponsorship — and given each one of them a unique, three-word address; large.chest.front, for example, is just west of Chicago O’Hare airport.

The really clever thing is that these verbal addresses are immeasurably easier to share by phone, email or text than conventional grid references and, at only 3 metres square, they’re accurate enough to locate you precisely; your exhibition stand at Excel, or tent at Glastonbury.

Oh yes.

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